Image Optimization is very important for any site. Image Optimization improves ranking of your website performance and Google image search.

If you are looking for articles to optimize your blog image correctly, then you are in the right place.

I’m going to tell you all the process that We use to optimize Our site image.

Let’s start …

Image Optimization


Why We Should Optimize Image?

There are many reasons to optimize the image. If your image is too large, it will slow down your web pages and make a bad impression on user experience. File size is reduced in Image Optimization and Page load time is Reduced.

In addition, the images used in the article also improve SEO scores. Using the correct name (rename) and Alt tag for your images, it makes your article more SEO friendly.

If you optimize your site’s images correctly, then your images will perform better in search engines (images search).

Using Right Images for Blogs

Each website owner or blogger uses images for their site or blog. But when you search the image for your article, you should search very carefully.

If you need images for your article, you can not use Google Images because they can be copyrighted images and they can put you and Your SEO in trouble.

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Google Image Optimization
Source: Google Images

There are several websites in the market that offer free stock images. You can use a website that gives an image free and is related to your article.

There are websites like FreeDigitalPhotosMorgueFilePixabayPexels etc. which provide stock images for free. Apart from this you can get high quality and professional images easily at ShutterStock by spending some money .

You can use free sites or paid sites to find the right image for your site, but never use Google Images.

And even better, if you can create custom images for your blog. There are lots of websites to create custom images, including CanvaPicMonkey very popular. With The Help of this you can easily create a custom image for your site.

Canva is a very popular platform. With this help, non-designers can easily create or draw custom images. We Also Use Canva.

When you can not find the related image for your article from the stock images site, you can use Canva to create custom images.


How to Optimize Images for Search Engines?

1. Choose Right File Name for Image

Before uploading a new image to your article, use Proper name. There are many bloggers who do not pay attention to the image file name.

Use keyword-rich name for your images. This helps you get higher ranking in Image Search Result. Proper Rename also creates Search Engine Friendly along with your Readers. Also, use spaces in image file name.

2. Focus on Size and Compression of Image

If you do not pay attention to the image size and compression at the time of image uploading, then it directly affects your website loading speed. You should not use large images for your article. This increases your server load and as a result, your site gets slow. And as we all know, the Google website is using loading Speed ​​as a ranking factor.

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Image size

It depends on your theme and article. However, most of the blog theme’s content area is 600- 700px. So you can use image dimension according to your theme. (Read The Documentation of Your Theme)

In addition, if you download stock images for your article, then it is very important to resize them because their dimension is very high.

If you upload these images to your article without resizing them And Doing Resize in the post editor, then you are on the wrong track. The reason when your article is loaded in the browser The images Also Loads in Their original size and dimension. As a result, your site’s load time may get worse.

You can use the plugin or online website To Resize or Compress Images – ImageresizekorgReSmushkit Image OptimizerEWWW Image OptimizerShortPixel Image Optimizer etc.

Image Compression

If you use high-quality stock images in your article, then it can put a lot of load on your server. To say that the size of the high-quality image is also very high.

Try to keep the size of your image within 100kb. If the size of the image is above 100kb or in MB, it clearly shows that the image is of high quality. Always resize such image and upload with the correct dimension.

WordPress.org has many image optimizer plugins that can help you resize and compress your images. Do not worry their list is also below.

3. Use ALT Text

ALT Text makes your images SEO friendly and it belongs to on-page SEO. In simple words, it tells the search engine about what your image is about.

If you do not use ALT text for your images, then you are losing lots of traffic from the search engine. Search engines like Google can not read the image. Google Shows the best image For the visitors by Reading Alt text. So make sure to add ALT text to your images to make the article completely SEO FRIENDLY.

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As you understand the benefits and importance of ALT Text. But what should You Use in the images ALT Text?

Use your keyword for ALT text. This can help you get a etter rank in image search result. Also, one thing you should keep in mind is that your ALT text should be relayed from your article, otherwise it does not have any importance.

Therefore, the proper ALT Text improves your image ranking and it is likely that your image first appears in the search result.

When you upload an image to your WordPress post editor, you can easily add ALT Text to your image. You can see in screenshots below.

Image Optimization

4. Remove Hyperlink from Images

When you upload an image for your article, WordPress will automatically add Source code for the image location. Its biggest drawback, it distracts the reader.

When a reader reads the article and accidentally clicks on the image, the reader will be redirected to image location and the reader may not want to re-read your article.

So it is good to remove Hyperlink from the image. It does not make any impact on SEO.

When you upload the image, you will see the Link to option in the right side under the Attachment Display Setting. You just have to select None from the drop-down menu, Hyperlink will automatically be removed. You can see in the screenshot. Now in 2019 Update, You Have to Upload Image And Select It After that The Option Will Be in Right Side (As Shown Below)

Image Optimization

5. Image Format – JPEG, PNG OR GIF?

There are many types of images format such as JPEG (JPG), PNG OR GIF, and we use the highest JPEG format.

  • JPEG Format – JPG is a lossy compressed file format. It is a highly used image format and best for photography.
  • PNG Format – This is a lossless file format. This line is best for drawing, text, iconic graphics. If you edit or resize it more than once, its quality does not differ.
  • GIF Format – This is a kind of animation image and supports various resolution and color. This is a very wide format used to be world wide.

These three image formats are very popular and best image formats. But I would advise you to use the JPG image format in the article. This Format is in small size and It Load Faster.

6. Create Image Sitemap

A sitemap is very important for any site, and especially when it’s new to your blog or website.Sitemap does not boost your ranking but helps search engine optimally crawl and index your site.

If you use a lot of images in your blog, you must submit a sitemap for your image. This helps your image to be indexed in search engines and better crawl. Creating an image sitemap is very easy and for this you can use the Yoast SEO plugin.

7. Best Image Optimizer Plugin for WordPress.

With the help of Image Optimizer WordPress plugin you can easily compress and optimize the image in your WordPress site. Here I am going to share their list .


This is a very good WordPress plugin that makes your image SEO friendly. This plugin adds title and alt tags to your images without affecting your site’s database. In addition, the plugin also resizes and compresses images and increases the loading speed of your site. This is a good alternative to SEO Friendly Images and offers more features.


ShortPixel is a very good and lightweight Image Optimizer plugin that improves your website page load time by optimizing images or PDF documents. If you want to increase the Compression Limit then you will need to upgrade.


EWWW Image Optimizer is a very popular and Well-Rated image optimizer plugin. This plugin automatically optimizes newly uploaded images. Also optimizes your old uploaded images too. The plugin also allows you to convert compression level select and uploaded images into the best file format.

It is available in both free and premium versions.


WP Smush is the most popular image optimizer plugin for WordPress site. When you upload images to your site, it automatically compresses the size of the image. With the help of This Plugin you can compress and optimize your old images too.

In Free version, you can only optimize 50 images at a time. So you have to click the optimize button again and again.


First you have to create an account on this. You can only optimize only 100 images in a month with Free account. When you upload images to your site, it will compress it automatically. For olderer images you can use bulk optimize.


These plugins optimize images by reducing their size without affecting image quality.

Last thought

If You publish very good articles on your blog but Ignore Image Optimization, you are doing the wrong thing. You are losing Image Traffic. By Optimizing Images, you can improve both your website traffic and SEO ranking.

If this article has proved to be helpful for you, do not forget to share it! And Comment Below to Win Free Premium WordPress Plugins And Themes of 2019. Also Paytm Cash.

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Taran Jeet

Taran Jeet is a 24-year-old who enjoys Writing, Studying and football. He is helpful and creative, but can also be very lazy and a bit moody. He is addicted to Helping Others for Free, He is Founder of Real Tips. Taran Works Day and Night Writing and Helping People all over the World.